Will Local Racing Ever Boom Again?
Will operators consider alternatives to the current product line up and will they be willing to spend on anything but immediate benefits?
30th January 2019
20 Comments
Will operators consider alternatives to the current product line up and will they be willing to spend on anything but immediate benefits?
There is simply no excuse for turning a blind eye to racing’s needs whilst longer term solutions are available
The bottom line is that the sport needs its smaller owners and players, just a whole lot more of them
It is an absolute disgrace that a handful of shareholders triumph at the expense of the many stakeholders earning a keep from racing
It is important that efforts should specifically focus on players and the playing experience rather than pushing the wagering side – and show a genuine interest in the wellbeing of the sport through sensible and clear racing objectives
Until operators draft clear objectives to grow the racing customer book, not just turnover, no one will ever be accountable for non-performance in the most crucial of areas
It is very difficult to be creative on a limited budget and with so few decision makers truly believing in the ability of the sport to bounce back.
Understanding the psychology of gambling and basic human nature are key elements in producing a successful new acquisition product
How did it go so wrong that I am now on constant life support and only allowed to dazzle a few times a year.
There is no miracle cure, and betting operators have to believe strongly in what they are doing and the potential of the sport before they will succeed. Without this you cannot market anything successfully as marketing requires conviction, and lots of it to be effective.
The most crucial element to marketing is having a genuine belief in what is being sold as without this failure is almost guaranteed. It is equally important to reach out to customers with something that they would want
‘I called the owner and before I could even make the offer he excitedly told me that a certain South African bookmaker had just called 10 minutes earlier to make an offer of R5m’
