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Phumelela’s Move To Media Ethics

Now accountable to maintain standards

Phumelela Publishing, which boasts ComputaForm, Computaform Express, Racing Express and tabonline among its many print and online publications, now subscribes to the Code of Ethics and Conduct for South African Print and Online Media that prescribes news that is truthful, accurate, fair and balanced.

As a member of the Press Council, Phumelela Publishing further subscribes to the Press Council of South Africa’s co-regulatory processes and has agreed to be subjected to the prescripts of the Press Council.

Rob Scott

Rob Scott

According to Rob Scott, CEO of Tellytrack, the decision to voluntarily join the Press Council was taken in the wake of the degenerating South African racing media landscape, where rumours, half-truths and fake news are too often presented as fact.

It is important that punters and the racing fraternity have a media source they can trust – a media source that is committed to truthful, accurate, fair and balanced reporting on all things racing. That source is Phumelela Publishing.

True to the Press Code, Phumelela Publishing reaffirms its commitment to maintain credibility and keep the trust of the public.

“Unfortunately, fake news is a reality in this day and age and some publications offer a platform for every Tom, Dick and Harry to spread it.

“By joining the Press Council, we now offer our readers a guarantee that all racing news published by Phumelela Publishing must be of the highest standard – including ethically and morally. It’s important for readers and punters to know that the news articles around racing published by us, contain verified and substantiated facts.”

Scott adds that he would like to see all the racing publications in the country follow Phumelela’s example.

Read more here

“The added advantage for readers is that, should a publication subscribe to the Press Code, it can be held accountable to maintain the set standards by the Press Ombudsman. So, it’s not just an empty promise. We voluntarily subject ourselves to the jurisdiction of the Press Ombudsman and we urge all other racing publications to do the same.”

-Press Release by Phumelela on 6 November 2018

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11 comments on “Phumelela’s Move To Media Ethics

  1. Brian says:

    Good boooouy !!!!!!!

  2. Shaheen Shaw says:


  3. hilton witz says:

    Great news so i take it you going to fix up your best weighted and average merit rating information that you have in the computaform at present?i have reported this before to your staff at computaform but they firstly dont understand the mistakes and secondly made no effort to fix it….clean your house up before taking swipes at others

  4. karel says:

    You gotta love this.
    ““Unfortunately, fake news is a reality in this day and age and some publications offer a platform for every Tom, Dick and Harry to spread it.”
    So who are those publications and what is it they report as fake news? Who are those Tom, Dick and Harry’s who spread the fake news?
    Thanks, Rob!
    It seems Trump is not alone.

  5. Roderick Mattheyse says:

    The BCCSA will have to expand its complaints handling team, the many inaccuracies found ,daily ,in the computaform is sure to keep them busy

  6. Ashleigh says:

    As a matter of interest, is the Sporting Post a member of the Press Council of South Africa?

  7. tannie says:

    I take exception to the sexist remark . Why Tom, Dick and Harry ?

    Lately we have heard more from Mary, Molly and Mandy.

    All those WORDS .

    What do they actually mean ?

    More words by males in shiny suits. ( We can also be sexist, see ! )

    All we want are single One Liner answers.

    Did I perhaps miss some reply to all my False News Queries to NHA Board ?

    I am getting really fed up here on the farm by my lonesome.

    Think I will jump on my horse and charge off madly in all directions — perhaps I encounter a wandering Board member in a shiny suit to run over.


  8. Brian says:

    Do they need to be, Ashleigh?

  9. Brian says:

    Perhaps! Perchance? I hope you do. Tannie. Please let us know for many seek those that you seek and do let us know if they have the ability to speak!

  10. beatle says:

    Luckily i don’t use any of the above form guides – don’t see many punters holding computaforms with diamond rings on their fingers

  11. Don says:

    It’s good to see Phum doing the right thing. Perhaps they can continue in the same vein on other issues they have control over too. Do the right thing…

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