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KZN Racecourses – Groundbreaking Partnership Announced

Power team looks to a bright future

The well attended official Vodacom Durban July gallops on Thursday morning formed the backdrop for the announcement of a groundbreaking R10m – three year naming rights sponsorship of Greyville and Scottsville Racecourses between racing operator Gold Circle and leading bookmakers Hollywoodbets.

Hollywood’s Devin Heffer and Babu Nunan of Gold Circle shake on the deal (Pic – Candiese Marnewick)

The two historic KZN racecourses are now named the Hollywoodbets Greyville Racecourse and Hollywoodbets Scottsville Racecourse.

While stadium sponsorship has become common place in other forms of sport in South Africa, this represents the first deal of its kind in the South African Horseracing Industry.

Gold Circle is part of a multi-faceted and integrated industry, organising horseracing events throughout KwaZulu-Natal and is now partnering with Hollywoodbets which is South Africa’s most dynamic bookmaker, offering the widest range of betting markets on Horse Racing, Soccer, Lucky Numbers, and all other sporting codes.

Spokesman Devin Heffer said that Hollywoodbets is proud of the contribution the company has made to horseracing over the past years through their trainer and work-rider sponsorships, and the number of horses that run in the Hollywood Syndicate colours.

The Hollywoodbets national footprint took its initial step in 1999 with its first retail branch in Durban, just 2 minutes away from Greyville Racecourse on Argyle Road. This branch, that started with just four terminals, recently celebrated its 20th anniversary.

The wider Hollywoodbets group now employs 5389 team members across South Africa.

Hollywood’s contribution extends beyond horseracing through its “My Community Programme” which has seen the group contribute to a variety of charities, sponsorship of sports teams, and development of several Small, Medium and Micro Enterprises in the past year.

The collaboration between Hollywoodbets and Gold Circle will encourage other bookmakers and corporate brands to get involved in sponsoring the Sport of horseracing.

Hollywoodbets and Gold Circle look forward to working together in ensuring that KZN continues to be the ultimate racing destination in South Africa.

Together they will welcome the world to Hollywoodbets Greyville for the 123rd running of the Vodacom Durban July on Saturday 6th July 2019.

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12 comments on “KZN Racecourses – Groundbreaking Partnership Announced

  1. Pops says:

    What will Phumelela do.Will Tellytrack presenters be allowed to announce that a race meeting will be taking place at Hollywoodbets Greyville or will the all powerful Phumelela inform them to call the race course by its old name ,Greyville?
    And Computaform .Venue Hollywoodbets Scottsville.This is going to make it hard for the ones up north to swallow.
    What will happen with– this is like going into a Woolworths Store and finding they are advertising an Edgars voucher..

    1. karel says:

      Maybe it’ll be Betting World Turffontein next?

  2. WILLIAM MILKOVITCH says:

    Oh Pops, I like that ! ????????

  3. Lou Syfer says:

    I find this hilarious. Is this the same Hollywood that offers the open bet? Did PhumelelaGold not take Hollywood and other bookies to court about Tellytrack fees and get there asses whipped? All I can say is the rumours around the financial woes at Gold Circle must be true for them to have accepted this sponsorship. Talk about allowing the fox to manage the chicken coop! I wonder how many loyal tote customers will be lured away by the glitz and glamour of the Purple juggernaut? How much of that 10 million will go into the stakes pot for owners that race their horses at Hollywoodbets Greyville and Hollywoodbets Scottsville?

    Pops’ has asked some pertinent questions as to how Phumelela will accommodate this new arrangement. I will be sure to get the popcorn ready. This must be the biggest insult Gold circle could have delivered to their partners up north. You have to love it. Another nail in the coffin.

  4. Lou Syfer says:

    Karel it’s odds-on that World Sports Betting Turffontein and Worls Sports Betting Vaal is on the cards. BettingWorld are an extension of Phumelela – they take, no giving involved.

  5. bert says:

    well done Hollywood, up the bookies

  6. IAN says:

    We already have Betting World Tellytrack…..

  7. Yungsta says:

    This is nothing but a BAIL OUT clever Owen .
    I’d like to bet a double Ballantine’s GC haven’t thought about giving back to the industry only the balance sheet.
    This is a cheap cover up for the woes of GC great exposure for HW , when the Bookmakers were selling licenses to GC for up to 10 million a go and launching TAB , if you take a bucket and spade you may discover some existing or previous GC employees own TAB bookmaking outlets One wonders who’s feathering who’s nest .
    The demise of racing in general…….please GCHW don’t send me emails to be smartly dressed in the parade ring….. bunch of plonkers!!

    …..

  8. Leon Smuts says:

    Congratulations to GC for not letting ego’s stand in the way of doing something for racing. As long as everyone in the sport tries to cut each other’s throats the sport will continue to die an agonising death. Racing needs a united effort to market the sport to a new generation and create new markets and this cannot happen unless everyone has a common goal to increase the participant pool for the benefit of the entire industry. What is better, a large or complete portion of a shrinking cake or a proper slice of a much bigger and growing cake? Hopefully this is the start of closer cooperation between opposing parties for the betterment of racing and ultimately creating new opportunities for all.

  9. Graeme Hawkins says:

    Well said, Leon – an unemotional common sense observation – I think it was Andrew Fortune who recently stated the obvious – “divided the industry will continue to falter”

  10. Rian says:

    Racing needs the BEST of everything thats on offer around the World, to bring back the crowds, but it fails with the contributors who have delivered us this mess from the stone age….
    Just the TV coverage we have to put up with is the same from all the the venues except for a drone or two
    The Totes are a DISGRACE and lets see which system bombs out once William and teams Pick 6 is added to the Pools
    New blood is desperately needed to survive in this industry and the sooner those making us look like fools step down or the invisible masses will bring out the gloves
    Well said Brendon !!!!

  11. Rod Mattheyse says:

    Brendon just a minor correction that half of the betting tax was not from the bookmakers is was taken from the punters.

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