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Racing Targets Young Bloods

New Media Initiative from Racing, It's A Rush

Young Bloods launch (photo: author’s own)

Wednesday, 2 October 2019 saw Racing, It’s A Rush host the Cape Town launch of their new Young Bloods series under the leafy branches of Neil Basel’s uber trendy Station on Bree.

The fabulous Station Team made everyone feel like treasured guests with a red carpet, open arms and welcome cocktails to savour on their cosy sidewalk deck.  With the breeding season under way in earnest and spirits buoyed by the imminent launch of the Cape summer season, it was a festive bunch that gathered in the balmy spring evening.  Racing is so busy that there never seems enough time to catch up on everything, but we give it our best shot, and the air was soon buzzing with racing news, views and pre-season debate.

With glasses freshly recharged, guests were ushered into the Station basement to collect bags of popcorn and then directed up a different flight of stairs onto the upper level which had been transformed into a mini cinema for the evening.

Young Bloods is a Racing, It’s A Rush initiative to create a vehicle to reach out to sectors beyond racing’s doors.  Sublime Media and co-producer Chris Santos (of EIB fame) spent a year scouring the length and breadth of South Africa collecting 100 hours of interviews and footage from across the country.

Described as ‘an intimate look at the lifestyle and behind-the-scenes footage from aspiring jockeys, trainers, vets, stipendiary stewards and even commentators who make up the next generation of racing greats,’ Young Bloods stars faces and places so familiar you can practically smell the grass and feel the South Easter.  The 40 minute documentary features a selection of our leading stud farms, stud staff, trainers, jockeys and industry personalities who take us behind the stable, studio and weighing room door to showcase the amazing passion, energy and talent that makes their corner of the racing industry great.

It is proof of racing’s sheer bloody mindedness that a project like this is even attempted in the face of the industry’s current woes, but in many ways, it’s that stubborn refusal to give up in the face of adversity that makes us so maddeningly appealing.  But then racing has always been built on a solid foundation of hope.

Have a sneak peek at what’s in store below:-

Keep an eye on the Racing, It’s A Rush Facebook and Instagram pages for news on the general release.

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11 comments on “Racing Targets Young Bloods

  1. Steve Reid says:

    No mention is made about what pkatforms this production will be launched from to excite the youth into becomibg involved in this great spirt of ours. No mention was made of what the costs of this production were, what the brief was, who funded the RIAR coffers in these uncertain times, and finally for now, how many people outside of the already involved, attending this “launch”.

    More money pissed against the wall?

  2. Ralph Fell. says:

    Whilst this initiative is commendable, attracting ‘young bloods’ to this noble sport has become a tedious refrain over the last 5+ years. On Friday I watched Tellytrack through the eyes of a ‘young blood’ starting with Fairview.. The Tellytrack screen visually appears as a mix of the Hang Seng and the Nikkei, with the dreaded exclamation marks an added distraction. As erudite as Nadine is, as the horses are entering the stalls, she’s rattling on about statistics, statistics and damn lies. The young blood is confused about whether he/she should pay attention or fill out a coupon. We proceed to Greyville. Here we have Mr. Lenferna who I state categorically spouts drivel. There is a Mr. Govender in the studio, who is statistics driven. Interspersed is Paul Lafferty and Sheldon muddying the waters, and a ‘guest appearance’ by Hawkins, constantly repeating himself about matters inconsequential and rather embarrassing. At this stage the ‘young blood’ has had a good few swigs from a hip flask. Whilst all this activity abounded there was a plethora of racing being screened from the U.K. to confuse matters further. At some stage the ‘young bloods’ blood ran cold, especially when they are told to be ready at 0600 on Saturday for Aus. racing. Keep it bloody simple.

  3. Donald says:

    Ralph you got it correct , unfortunately , for an industry that has lost its way especially from an entertainment and information point of view !

    Tellytrack is the window to the sport and they and the sport are running out of time to present us and new blood with a product that is ENTERTAINING , INFORMATIVE AND SIMPLE TO FOLLOW with eloquent, well spoken knowledgeable presenters !

    I was horrified to learn that the good ex jockey but shocking T.V. front man , Mr. Kevin Shea will be back along with the boring Mr. Lenferna to torment as again shortly !

    Andrew Bon , Molly and Martin Locke to name just a few PLEASE SAVE US !

  4. Chris says:

    Could not agree more with Ralph and Donald.Mr.Lenferna is sadly the worst of the lot and as much as I like Kevin he has no tv presence.Bring up Fi Ramsden who speaks well and fluently and let her work with Dees.

  5. hilton witz says:

    I was at greyville yesterday and the internal feed gctv was on the whole day and clearly somebody had a go at mr lenferna as he did not stop throughout the day speaking with a very aggressive tone and i can tell you he got extremely irritating and loud …Please if you have not got anything constructive to say rather not speak at all than carry on venting your frustrations out so to ruin other racegoers race day experience ..

  6. Brendan says:

    Hmm , yes . Once again something is touted as being one of the answers to racing’s woes and a platform to reach the tech savie “ young bloods “ who have the attention span of my 1 year old pup .. ( no disrespect to the pup ) . This is what they come up with ? Ridiculous … as mentioned earlier .. who really comes up with these great initiatives ???

    There are too many discussions to be had and I would be most welcome to partake but for now I’ll agree with the constant waffle and irritations that come from the present selection of tipsters , presenters and guests . Keep it simple but informative . Brandon Bailey and Warren put you to sleep , Kevin Shea is awful to watch and seems ill prepared on most days , Fi Ramsden although speaks very eloquently offers very little other than stating the obvious on how wonderful each horse is looking and turned out ( we don’t want to hear that .. we want to hear about the horses that don’t look well .. otherwise it’s all squashed into nothingness ), the new commentator in CT is soul destroying in relation to that screeching voice . I started racing at 11 yrs old in Zimbabwe , I loved the buzz on the course , the characters , the feeling of belonging to a mass audience . Now if you can count 150 people at a meeting it’s alot .. there is always a distinct line between the haves and have nots .. I’m digressing … get people back to the track .. real people …. not ones who come for the bouncy castles or the free prawns… but the ones who support racing and others will follow … offer an incentive .. the biggest one to come to mind .. drop the 6 percent betting tax .
    Gotta run , following .

  7. Leon Smuts says:

    Cannot disagree with any of the above comments as the game is failing both it’s audience and the long term fight back of the industry. I have read some pretty good suggestions and ideas over the many years that the current woes have unfolded and have yet to see anything introduced that remotely resembles some of the better ideas touted. One of the simplest necessities is a more entertaining and affordable entry level product that will make involvement more enjoyable for people of all income groups. The game needs to appeal to the masses to make racing a truly peoples sport again. Succeed at this and growth will be spectacular for years and years to come. At what point will our operator listen to people that understand both racing and marketing and who only has the sports best interest at heart. Admittedly the job is not an easy one as racing has not made the technological or entertainment advances that other sports have made and its age is showing badly in most things currently on offer. Innovation does not require a reinvention of the wheel but listen to customers and understand the need to make the sport more modern and more appealing at different levels and shape the product mix to address these needs. Stop efforts to suck punters dry as this and the many unnecessary changes to products that have worked before are chasing away even the die-hard supporters.

  8. Rod Mattheyse says:

    It’s really not a difficult thing to fix – but a sure way to fail
    Is to think that making the use of the services of a friend of a friend of a brother of a son just because daddy brother and uncle could once upon a time pick a winner a furlong out ( should really say 200m out – as the 2 marker in the UK is not 200m but rather closer to 400m – Alicat git it right at Musselborough). It has been tried for many years now and no theme song or anthem will change that – doing the same thing over again and expecting a different result is lunacy – ask Tony Mincione

  9. MGram says:

    What is Neil Basels relationship to Clyde Basel?

  10. Lou Syfer says:

    @MGram he has a brother Neil. I have no idea if it is the same person but my money would be on that it is.

  11. javelin says:

    to make it easier for the young bloods , can we not go back to the old betting odds , 5/2 , 33/10 , 4/1 , 5/1 , 6/1 , 7/1 etc instead of 21/4 , 17/4 , 11/4 ? i mean whats that all about??

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