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Racing Targets Young Bloods

New Media Initiative from Racing, It's A Rush

Young Bloods launch (photo: author’s own)

Wednesday, 2 October 2019 saw Racing, It’s A Rush host the Cape Town launch of their new Young Bloods series under the leafy branches of Neil Basel’s uber trendy Station on Bree.

The fabulous Station Team made everyone feel like treasured guests with a red carpet, open arms and welcome cocktails to savour on their cosy sidewalk deck.  With the breeding season under way in earnest and spirits buoyed by the imminent launch of the Cape summer season, it was a festive bunch that gathered in the balmy spring evening.  Racing is so busy that there never seems enough time to catch up on everything, but we give it our best shot, and the air was soon buzzing with racing news, views and pre-season debate.

With glasses freshly recharged, guests were ushered into the Station basement to collect bags of popcorn and then directed up a different flight of stairs onto the upper level which had been transformed into a mini cinema for the evening.

Young Bloods is a Racing, It’s A Rush initiative to create a vehicle to reach out to sectors beyond racing’s doors.  Sublime Media and co-producer Chris Santos (of EIB fame) spent a year scouring the length and breadth of South Africa collecting 100 hours of interviews and footage from across the country.

Described as ‘an intimate look at the lifestyle and behind-the-scenes footage from aspiring jockeys, trainers, vets, stipendiary stewards and even commentators who make up the next generation of racing greats,’ Young Bloods stars faces and places so familiar you can practically smell the grass and feel the South Easter.  The 40 minute documentary features a selection of our leading stud farms, stud staff, trainers, jockeys and industry personalities who take us behind the stable, studio and weighing room door to showcase the amazing passion, energy and talent that makes their corner of the racing industry great.

It is proof of racing’s sheer bloody mindedness that a project like this is even attempted in the face of the industry’s current woes, but in many ways, it’s that stubborn refusal to give up in the face of adversity that makes us so maddeningly appealing.  But then racing has always been built on a solid foundation of hope.

Have a sneak peek at what’s in store below:-

Keep an eye on the Racing, It’s A Rush Facebook and Instagram pages for news on the general release.

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14 comments on “Racing Targets Young Bloods

  1. Steve Reid says:

    No mention is made about what pkatforms this production will be launched from to excite the youth into becomibg involved in this great spirt of ours. No mention was made of what the costs of this production were, what the brief was, who funded the RIAR coffers in these uncertain times, and finally for now, how many people outside of the already involved, attending this “launch”.

    More money pissed against the wall?

  2. Ralph Fell. says:

    Whilst this initiative is commendable, attracting ‘young bloods’ to this noble sport has become a tedious refrain over the last 5+ years. On Friday I watched Tellytrack through the eyes of a ‘young blood’ starting with Fairview.. The Tellytrack screen visually appears as a mix of the Hang Seng and the Nikkei, with the dreaded exclamation marks an added distraction. As erudite as Nadine is, as the horses are entering the stalls, she’s rattling on about statistics, statistics and damn lies. The young blood is confused about whether he/she should pay attention or fill out a coupon. We proceed to Greyville. Here we have Mr. Lenferna who I state categorically spouts drivel. There is a Mr. Govender in the studio, who is statistics driven. Interspersed is Paul Lafferty and Sheldon muddying the waters, and a ‘guest appearance’ by Hawkins, constantly repeating himself about matters inconsequential and rather embarrassing. At this stage the ‘young blood’ has had a good few swigs from a hip flask. Whilst all this activity abounded there was a plethora of racing being screened from the U.K. to confuse matters further. At some stage the ‘young bloods’ blood ran cold, especially when they are told to be ready at 0600 on Saturday for Aus. racing. Keep it bloody simple.

  3. Donald says:

    Ralph you got it correct , unfortunately , for an industry that has lost its way especially from an entertainment and information point of view !

    Tellytrack is the window to the sport and they and the sport are running out of time to present us and new blood with a product that is ENTERTAINING , INFORMATIVE AND SIMPLE TO FOLLOW with eloquent, well spoken knowledgeable presenters !

    I was horrified to learn that the good ex jockey but shocking T.V. front man , Mr. Kevin Shea will be back along with the boring Mr. Lenferna to torment as again shortly !

    Andrew Bon , Molly and Martin Locke to name just a few PLEASE SAVE US !

  4. Chris says:

    Could not agree more with Ralph and Donald.Mr.Lenferna is sadly the worst of the lot and as much as I like Kevin he has no tv presence.Bring up Fi Ramsden who speaks well and fluently and let her work with Dees.

  5. hilton witz says:

    I was at greyville yesterday and the internal feed gctv was on the whole day and clearly somebody had a go at mr lenferna as he did not stop throughout the day speaking with a very aggressive tone and i can tell you he got extremely irritating and loud …Please if you have not got anything constructive to say rather not speak at all than carry on venting your frustrations out so to ruin other racegoers race day experience ..

  6. Leon Smuts says:

    Cannot disagree with any of the above comments as the game is failing both it’s audience and the long term fight back of the industry. I have read some pretty good suggestions and ideas over the many years that the current woes have unfolded and have yet to see anything introduced that remotely resembles some of the better ideas touted. One of the simplest necessities is a more entertaining and affordable entry level product that will make involvement more enjoyable for people of all income groups. The game needs to appeal to the masses to make racing a truly peoples sport again. Succeed at this and growth will be spectacular for years and years to come. At what point will our operator listen to people that understand both racing and marketing and who only has the sports best interest at heart. Admittedly the job is not an easy one as racing has not made the technological or entertainment advances that other sports have made and its age is showing badly in most things currently on offer. Innovation does not require a reinvention of the wheel but listen to customers and understand the need to make the sport more modern and more appealing at different levels and shape the product mix to address these needs. Stop efforts to suck punters dry as this and the many unnecessary changes to products that have worked before are chasing away even the die-hard supporters.

  7. Rod Mattheyse says:

    It’s really not a difficult thing to fix – but a sure way to fail
    Is to think that making the use of the services of a friend of a friend of a brother of a son just because daddy brother and uncle could once upon a time pick a winner a furlong out ( should really say 200m out – as the 2 marker in the UK is not 200m but rather closer to 400m – Alicat git it right at Musselborough). It has been tried for many years now and no theme song or anthem will change that – doing the same thing over again and expecting a different result is lunacy – ask Tony Mincione

  8. MGram says:

    What is Neil Basels relationship to Clyde Basel?

  9. Lou Syfer says:

    @MGram he has a brother Neil. I have no idea if it is the same person but my money would be on that it is.

  10. javelin says:

    to make it easier for the young bloods , can we not go back to the old betting odds , 5/2 , 33/10 , 4/1 , 5/1 , 6/1 , 7/1 etc instead of 21/4 , 17/4 , 11/4 ? i mean whats that all about??

  11. James Goodman says:

    Fantastic initiative and by all accounts a superb production.
    So the question is how is RIAR funded.
    They now have some horses in training and these trainers bills are being paid, by whom?
    Who purchased the horses and who owns them.
    What is their annual budget and where does it come from?
    Who are they? What is their brief?
    Just asking and wonder if i will get a reply.

  12. Steve Reid says:

    James rack your brains and try recall the Trilogy Syndicate. Let me assist by adding some waffle from the 2010 presentation from our mate Larry and his trusty (*edited) Peter MK Naidoo. Some proper pork pies got thrown around here. Enjoy

    Racing Association briefing

    The report of the Racing Association was presented by Mr Larry Weinstein, the Chairperson of the organisation. He said the primary function of the racing association was to protect and support the interests of racehorse owners. The Racing Association was incorporated in December 1997 following the signing of a Memorandum of Understanding between the Horseracing Industry in Gauteng and the Gauteng Provincial Government. The parties agreed to reorganise and restructure the business of the racing industry into a single corporate entity to be listed on the Johannesburg Stock Exchange (JSE). The new company was to have a broad base of shareholders with specific emphasis on previously disadvantaged communities. The transformation initiatives of the Racing Association consisted of a credit sale for Black Empowerment Groups (BEGs); a young achievers’ day; a women’s day; race course tours for black owners and punters; trilogy racing; a new racecourse project; a Transkei-Berlin racecourse; introduction of black owners to horseracing; and a groom soccer field.

    The Racing Association provided funding to several BEGs in a credit arrangement in 2002 – with the listing of Phumelela Gaming and Leisure Limited. The credit arrangement had been the single biggest transformation initiative of the Racing Association. The credit sale involved the provision of funding to enable the BEGs to acquire a substantial number of shares with a minimal outlay and favourable repayment terms. The BEGs which benefited from the credit sale included Dihla Investment Holdings, Gride Investments, Indyebo Investments and Phumelela Investments. Three of the BEGs were still holders of Phumelela shares which had appreciated by an average of 200% year on year since 2002. The initiative had proven to be very successful. The companies which still held Phumelela shares were Gride Investment, Dihla Investment Holdings and Vela Phumelela Investments. The initial financial benefit for the credit sale arrangement was approximately R9 million, excluding the positive effects of the repayment terms.

    The Racing Association initiated the young achievers’ day as a way to introduce youth (aged 12 to 25) to the sport of horseracing. The initiative was started in 2009 when 600 young achievers from all demographics were invited to, and entertained at, the Turffontein racecourse. The major draw card was that each young achiever was entered into a draw to own a 5% share in a racehorse. Each winner of a 5% share in a racehorse were made out of the following ethnicities: 6 Black Africans, 2 Indians, 11 Whites, with the final share being retained by the Racing Association for control purposes. All fees associated for the horse were covered by the Racing Association and the next event was scheduled to take place in April 2011. The Racing Association had contributed over R70 000 to this cause at this stage. The first women’s day event was held on Sunday 8 August 2010 at Turffontein racecourse. The Racing Association treated 300 Black African women from the ANC Women’s League, Rhema Church, and South African Football Association (SAFA) to a fantastic day of horseracing. The entity decided to hold the event annually in recognition of the contribution of women, especially the previously disadvantaged, to society as well as to promote horseracing as a tool for transformation. The total costs of Woman’s Day was between R55 000 and R65 000.

    The Racing Association’s Marketing Committee decided to introduce racecourse tours for black owners and punters in recognition of the role of Black Africans in the horseracing industry. The tour gave the owners and punters a chance to meet with other owners, punters, trainers, and industry personnel. The tours took place on a race day where a director of the Racing Association took the owners and punters to the various activities happening behind the scenes to give them a better understanding of the sport.

    Trilogy racing was a syndicate set up by the Racing Association in 2006 in an effort to introduce Black African owners to the sport of horse racing. The syndicate was made of eight Black South African members with ownership in three racehorses worth R1 million. The Racing Association covered all costs of ownership in excess of R15 000 per month. The initiative proved successful in that four out of eight owners were currently owners in their own right.

    The Racing Association was currently investigating the opportunity of opening a new racecourse in the North in conjunction with a developer. It had been made clear by the Racing Association that the initiative on the new racecourse would need to include a transformation and/or skills improvement initiative. The project was said to include a low cost housing project with accommodation for staff and/or a Groom’s Academy facility. The investigations and plans were proceeding well with the final draft expected in 2011.

    A community in Berlin, in the Transkei, had approached the Racing Association to assist in the development of a racecourse in late 2008. The Racing Association had contributed significant time and expertise to make the project a success, and the project was in its infancy stage with the environmental impact and feasibility studies being conducted. Regular meetings were conducted with local governments to ensure that the project coincided with local strategy. The objective of the Racing Association was to ensure that the project was sustainable with the creation of long-term jobs and the broadening of skills to uplift the community.

    The Marketing Committee from Racing Association had been involved in introducing new Black African horse owners to horseracing over the past four years and approximately 40 new owners had been introduced. The initiative involved inviting and entertaining Black African owners at race days, with emphasis on transferring racing knowledge and enthusiasm for the sport. The social nature of horseracing proved to be an important tool for introducing new Black African owners as the setting was conducive to the conduction of business as well as entertainment.

    The entity had started fundraising for a grooms’ soccer field which would be built at the Vaal racecourse. The isolated nature of the Vaal racecourse provided little opportunity for grooms to partake in activities outside their daily jobs, and the Racing Association therefore decided to start a fund to provide a soccer field for them. The fund had raised R30 000 thus far and would require a further R 0 000 to reach the required R100 000 to build the soccer field. The Racing Association was planning several fundraising events for early 2011 with the intention of building the soccer field by mid 2011.

    The principal objective of the trust was to promote the interests of all persons interested in, and affected by, thoroughbred horseracing in South Africa with a view to long-term viability of thoroughbred horseracing. The trust was created for the corporatisation of the racing industry in Gauteng. It also ensured the continued existence of the sport of thoroughbred horseracing in South Africa by ensuring that non-commercial interest of thoroughbred horseracing continued to be developed and supported after the corporatisation process. The Board of Trustees consisted of seven members. The Racing Association was entitled to appoint five trustees to the board while the South African Sports Confederation and Olympic Committee (SASCOC) was limited to two. The Trust owned 35.6% of the shares in the issued share capital of Phumelela Gaming and Leisure Limited, which constituted the Trust’s main assets. The dividends received from these shares constituted the sole source of revenue of the Trust. The Trust applied 80% of its revenue through stakes in the racing industry and the balance of the income was used to promote thoroughbred horseracing by undertaking and supporting various projects. The projects undertaken by the Trust were all aimed at achieving transformation in the thoroughbred horseracing industry.

  13. Steve Reid says:

    @Brendan it’s lovely isn’t it? Here we have Larry trumpeting before parliament that this transformation syndicate consisting of 8 black dudes. This syndicate had the horses and training fees paid for apparently ( I wonder what they paid for then?), and lo and behold it was a raging success with 50% still in ownership afterwards. What a win.

    The crux of the matter is when you scratch deeper, is the Trilogy syndicate actual got sold off in 5% blocks and some of the recipients were RA staff members such as Merle Parker and Penny Broderyk among others, as well as players such as Colin Gordon and Michael Leaf.

    Hardly the picture painted by the lizard to parliament was it? At least we should be grateful for that magnificent new track in the north along with that world famous groom academy, the thriving racing community of Berlin Transkei, black owners now numbering more than us whities, the frequent PSL games played on the Vaal racecourses soccer fields, and last but not least, the amazing transformation achieved in SA racing.

    And there I was thinking this oke just spoke crap.

  14. Andrew Bon says:

    For the record, I did not even know that i was helping and introducing these two young talented and enthusiastic cameramen/director, to understand various hitherto unknown nuances of our once beautiful sport.This happened at Randjiesfontein, Muizenberg beach and both Kenilworth and Turffontein race tracks.
    Bottom line is that I did not crack the nod to either of the main launches. CT or Jhb. Now thats what one calls Gratitude.

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