Leading bookmaker Hollywoodbets continues doing its part to support the horse racing fraternity.
The company has committed to donating a total of R2 250 000 to the National Horse Trust (NHT) over the next three years.
This large investment will enable the NHT and the horse care units operating under its umbrella to continue doing the important work of caring for retired racehorses and neglected and abused equines, as well as continuing rural outreach educational programmes to help those relying on horses and donkeys as a means of income.
The NHT has been looking after the health and protection of equines since 1988. Currently, the Trust is the benefactor of three affiliated care units located in Gauteng, Port Elizabeth and KwaZulu-Natal. Even though the organisation was started specifically with the care and protection of retired race horses in mind, it has extended its sphere of influence and responsibility to now embrace all neglected and abused horses and donkeys. The NHT achieves this by educating rural equine owners on how to properly care for these animals, as well as relocating abused or neglected horses and donkeys when needed.
The Trust heavily relies on donations from the public in order to continue doing this important work.
According to Suzanne Dery, Head of Fundraising at NHT, the organisation is really overwhelmed by Hollywoodbets’ commitment to equine health. “Everyone here at the NHT is excited to see what the future holds and to be able to spread more awareness about proper equine care among the rural communities. We are thrilled with the donation made by the Hollywoodbets team and the meaningful commitment going forward. The security that we now have in the medium term will allow us to tackle many projects that have been unavoidably neglected due to lack of funding. We thank them for their amazing gesture and the enthusiastic and innovative team that comes with it,” she said.
Dery went on to explain that the donation will be directed towards an array of needs that the units have, which range from food shortages to veterinary care. The funds will also be used to assist the NHT and the horse care units in educating the local communities throughout the country.
“It is vital for organisations such as Hollywoodbets, to be involved in supporting the Trust. The horse racing industry brings a long-time valued form of entertainment to mankind. These horses are well looked after whilst in training, but then what happens to them when they stop making money or come to the end of their racing lives? We want to educate organisations in the horse racing industry, on what happens to the horses after their racing careers. If our Trust is unable to achieve the required funding, then there will be no one to take on the responsibility of these retired horses,” she said.
Devin Heffer, Brand and Communications Manager at Hollywoodbets, expressed the view that it is important to give back to an industry that contributes so much to Hollywoodbets’ core business. “Horse racing is a major component of the Hollywoodbets offering, and put rather simply, horse racing begins with the horse. We are proud to be associated with the work of the NHT.”
As an acknowledgement of the new partnership, the NHT will henceforth be known as “The National Horse Trust, powered by Hollywoodbets”