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Groundbreaking Sale As BSA Goes Digital

A great new facility - entries open today!

South Africa’s longest established thoroughbred sales company Bloodstock SA have taken a quantum leap into a new era in their proud history with the establishment of a digital online sales platform that will revolutionise the way horses are bought and sold in South Africa.

The inaugural BSA monthly digital sale will commence on Friday 5 June and close at noon on Thursday 11 June.

Monthly sales will be held thereafter on the first Friday of every month, closing the following Thursday at midday, and will be open to the entire spectrum from weanlings, yearlings, broodmares to unraced and horses-in-training.

Yearling graduates of the online sales can also qualify for BSA’s popular Value Added Stakes Incentive Scheme, while an exciting diversification is the added component of sport horses from other equestrian disciplines.

“We believe that in this day and age, there is a need for a convenient and user-friendly platform that allows breeders, owners and trainers to readily trade their stock as their dynamic needs dictate. It also enhances the attraction of the liquid commodity aspect of the thoroughbred, and potentially opens the bloodstock market to a wider range of investors,” said BSA CEO Michael Holmes.

The concept of virtual sales is not new in the 21st century.

But the COVID-19 pandemic has upped the pace of change and development dramatically, and recent excellent results in Australia and Europe have shown that resistance to change is inconsequential when vendors and buyers  experience the newly discovered benefits that can be derived from the use of the new-age medium.

The BSA digital sales platform was designed and developed with industry input and in collaboration with Gold Circle.

“The entire world is undergoing an evolution of change. From schooling to socialising to shopping, the global pandemic has expedited the transition from yesterday to tomorrow and changed the way we do things. And our business is one of those that will have to adapt. It is pleasing to note the recent international examples of success with the digital selling of horses and we are very proud to have developed a 100% South African product,” added Michael Holmes, who also thanked Gold Circle for their enthusiastic input and assistance.

Gold Circle CEO Michel Nairac said that collaboration and working together through exchanges of skills and expertise was long overdue in the industry.

“The various components of this industry are inexorably linked and as Aristotle said, the whole is greater than the sum of its parts. The Gold Circle team are privileged and honoured to have assisted BSA in this exciting project that will bring them in line with best international practise. Ultimately, every sector needs to succeed for racing to prosper and COVID-19 has reinforced many fundamental lessons for us all,” he concluded.

The 100% local content of the platform means that costs have been contained without compromising on quality and suitability for our market.

The broad financial framework of the online sale is:

  • Entry fee – R500 (excl.VAT)
  • Sales commission – 5% (excl.VAT)
  • Reserve commission – 0%
  • Roll-over fee to next sale -R250 (excl.VAT)
  • Minimum Floor price – R5000

Holmes added that the platform still allowed innovation by the vendor and transparency for the buyer.

National Yearling Sale (photo: TBA)

“It is clear that international collateral indicates that buyers bid with more confidence when information is disclosed with the support of high-quality media. We are very excited about the enormous possibilities of this rand-based product and are set to go live, with our first sale just days away.”

How it works:

  • Entries open on Thursday 28 May
  • Entries close at 12h00 on Monday 1 June
  • Auction opens at 10h00 on Friday 5 June
  • Auction closes at 12h00 on Thursday 11 June

Entry forms for the monthly online sales will be available on www.bsa.co.za.

Inquiries may be addressed to:

Alistair Gordon: Mobile –  +27(0)82 551 5462   / Email: [email protected]

Ashley de Klerk: Mobile – + 27(0)84 514 1723   / Email: [email protected]

Please visit our website – www.bsa.co.za for more information

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5 comments on “Groundbreaking Sale As BSA Goes Digital

  1. Danny Collins says:

    Well chaps, if this is all going to work and this sale is a success I can only say…… I am very impressed! WELL DONE Michael and your team, thank you from the bottom of our hearts as breeders! For all our future clients, I hope that you will support us on this fantastic initiative! I wish us all well going forward in racing! To the media coming together and working together, well done people! This is what gives racing hope!! Mary and Daughters bailing out Phumelela, thank you very much!! Kudos to all of you. Take care of yourselves!!

  2. Rod Mattheyse says:

    We will all have to have our thinking caps on if we want to beat Tommy Crowe – he definitely showed us all how to do online/email bidding.

    Way to go champ!

  3. PL.NEL says:

    Well done, this platform will undoubtedly open up the market with accessibility to all local and international buyers whilst avoiding exclusivity as recently seen jooste brigade. Looks like back 2 basics, no bullshit trade. The value will be sales extracted and honest trainers under harsh economic climate will hopefully extract maiden breeding habits so shamelessly sold to unsuspecting hopefuls. A trusted trainer or expert eye should be leaned on, but those quite often miss the JJtJetplane.
    Hopefully this platform will have video footage and at perhaps extra cost vetting and private screening expert.

  4. Steve Reid says:

    Why do we not have claiming races in this country? Many of the horses offered for sale in these “in training” sales come with problems, some not solvable. Claiming races will give potential buyers the opportunity to see horses race 3 minutes before making a decision. This is surely more preferable than to take the risk of buying a cripple? Entrance fees into the race would subsidise the stakes on offer. The only stumbling block I can see is reluctance from trainers who would potentially lose a horse every time one ran in one of these races. The flip side would be that horses could be entered for quick dispersal of non paying owners stock. It’s a no-brainer,

  5. Roderick Mattheyse says:

    I like the idea of claiming races. I am wondering what % of horses actually get claimed.

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