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Gavelhouse Enter SA Market

2700 horses sold in four years

One of the world’s leading online bloodstock companies is branching out with the launch of New Zealand Bloodstock subsidiary gavelhouse.com in South Africa set for June.

In partnership with champion breeders Klawervlei Stud, it will conduct an online sale of around 160 thoroughbreds from 15 to 21 June with an announcement to be made in due course as to the format and frequency of ongoing gavelhouse.com South Africa auctions.

Klawervlei Stud Sales and Marketing Manager, Grant Knowles, reached out to gavelhouse.com recently citing concerns that their annual on-farm auction was not going to be possible.

“With so much uncertainty in the world at the moment we felt an online approach may be the way forward,” Knowles said.

Since its inception as an online auction platform in April 2016 gavelhouse.com has rapidly become an integral part of the trading landscape for breeders and trainers in New Zealand.

With over 2700 horses sold on the site over the past four years and over $13.6 million traded, earlier this year gavelhouse.com achieved an Australasian online record by selling Gr1 winning mare Hasahalo to the China Horse Club for A$670,000.

Klawervlei have 26 horses on the BSA National Yearling Sale, which has been postponed to end July.

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3 comments on “Gavelhouse Enter SA Market

  1. Hilton witz says:

    Correct me if im wrong but im sure this lot were here before in south africa and pulled out

    1. Editor says:

      You could be right, Hilton.

      This press release refers to ‘one of the world’s leading online bloodstock companies is branching out with the launch of New Zealand Bloodstock subsidiary gavelhouse.com in South Africa’..
      Maybe somebody could clarify as they were here some years ago? We will follow up with NZ Bloodstock

  2. Vincent Bell says:

    You are correct, they pulled out siting “the South African market was not delivering the numbers they needed, the traction they wanted.” Should klawervlie and Grant not have looked locally for a simular service provider, surely in these times you would want to support local enterprises and market the event global with a good marketing company. Just my opinion. 🤷‍♂️

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