Exciting Boost For Cape Racehorse Ownership!

Hollywoodbets and Cape Racing join forces

Cape Racing together with Hollywoodbets, has announced a new incentive structure to be known as RaceCape.

RaceCape is an innovative programme designed to boost and incentivise increased racehorse ownership in the Western Cape.

The obvious benefits include enhanced field sizes, boosted betting turnovers, further opportunities for the Cape’s outstanding community of racehorse trainers, increased employment prospects for grooms and work riders, as well as all related and ancillary horse racing services.

horses on parad

The place to race! (Pic – Hamish Niven Photography)

Cape Racing is delighted and privileged that Hollywoodbets has come on board as the headline sponsor of the RaceCape initiative.

Devin Heffer, Hollywoodbets Brand and Communications Manager, said of Hollywood’s backing of RaceCape, “We are proud to be associated with such a progressive initiative, that will not only go a long way to reinvigorating racing in the Cape but will also result in enhanced job security and job opportunities for those in the region. Furthermore, the “out-of-the-box” thinking deployed by Cape Racing in developing this programme is consistent with the innovation that we at Hollywoodbets regard as a core part of our DNA.”

RaceCape will launch with effect from 1 September 2022.

The core aspects of the RaceCape incentive scheme include, amongst others:

  • Providing owners and trainers with a set appearance fee of R2 500 per runner in the Western Cape.
  • Rewarding visiting “Raiding” trainers and owners with subsidised transport and attractive bonuses for competing in the Western Cape season.

The key highlights of the RaceCape incentive scheme are laid out in the table below:


Head of Racing Operations for Cape Racing, Justin Vermaak, pictured above, explained:

“This has been top of the agenda since day one of taking on the role and it is a testament to the team at Cape Racing that we have managed to confirm the roll out of this programme in just two weeks. The RaceCape incentive scheme should have an immediate effect on field sizes and will encourage more regular running of horses. More importantly, however, is the longer-term effect on the general horse population. This, combined with planned increased stakes levels, will positively impact the economics of ownership in the Western Cape. Furthermore, this programme will provide meaningful cash flow benefits to our trainers.

“It is top of our priority list to stop the loss of lower rated horses from the province, and we believe that these two mechanisms will be a major positive in that battle”

Start of great days! (Pic – Chase Liebenberg)

Vermaak continued and said that the focus on growth of the smaller stables was paramount to their plans going forward and he believed that this initiative will be a major lift for them.

“The owners’ part of the appearance fee will be paid directly to the trainer, who will in turn credit the owners’ account in the form of a rebate. This will materially improve cash flow for the smaller yards. The industry, particularly in the Cape has seen the departure of too many smaller trainers. This trend needs to be arrested. The generous bonuses and subsidies on offer for raiding trainers are designed to entice more visitors to the Western Cape, which will have a resultant impact on field sizes.

“I would like to thank Hollywoodbets for their sponsorship of this programme. They are securing the future of the sport with their backing of the industry on so many levels and  it is a privilege to have their name associated with this initiative.”

Watch this clip as Justin chats about RaceCape, powered by Hollywoodbets.:

For more information on the programme contact:

Justin Vermaak:  [email protected] or 072 623 7994

  • Media release by Cape Racing

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18 comments on “Exciting Boost For Cape Racehorse Ownership!


    Too many business plans/models and advertising strategies go array even with the assistance of expert number crunches & networking guru’s.

    In this scenario, I dearly hope Hollywoodbets receives increased betting support and loyalty from their existing clients and most importantly, attract loads more new horseracing clients.

    How refreshing it would be to see the return of six 18 horses fields charging up the Kenilworth straight in August and September ( even factoring in some less competitively than others.)

    It will retrigger a little more interest and faith in Cape Racing from our Gauteng compatriots, I understand their current disinterest..

    Salute Hollywoodbets, bye bye for good Phumelela Poison

  2. Seelan Moonsamy says:

    Brilliant initiative Justin!!

  3. George McDonald says:

    William you understand Cape Racing lingo.
    What do they mean when they state–
    every horse making 12 consecutive starts on a WC racecourse?
    Does it mean the same as–
    Every horse making 12 starts on a WC racecourse.

    We know it is over 12 months.

  4. Mervyn Padayachie says:

    Like the initiative and wish all the players much success.

  5. PL.Nel says:

    absolutely lovely,, this initiative for owners and trainers is lovely,, for punters the fields are now going to be more attractive and pool sizes should respond and this is a win for the spongerships. Indeed well done. BUT ,,, HOw about accumalative pools for P6, JACKPOT and PA with service providers ( holywood, wsb , tote and others) getting their percentage accordingly ,,,, Now the punter will have attractive pools to gun at ,,, BUT then the carry overs would be transparent !!

  6. Steve Reid says:

    Amazing. A few short weeks with a passionate and capable individual in charge, and Cape Racing has done more for owners than the RA did for owners in 20 years. When I look at what 4Racing has achieved, or more accuracy what they have failed to achieve, I cannot identify one innovative change that they have implemented. Take a bow Greg Bortz, South African racing needs more individuals of your ilk.

  7. Gideon Goliath says:

    This truly is an amazing incentive scheme which is sure to have the desired effect. Well done to all involved in drawing this initiative, and I for one am fully behind to support it. Foreseeing great things for cape racing…….


    Bloodly good question George, yes so what happens to a CT horse who has 10 starts in CT between Sept 2022 & April 2023 and then raids Fairview in May 2023. He then returns in June and lines up for 2 more CT races.

    This condition seems to indicate that his initial 10 starts in CT “go out the window” because of a visit to his other family in PE ?

    Well spotted Mr. McDonald

  9. Nir Prithipal says:

    So will the hollywood punters challenge be for cape raceing as well.

  10. Steve Reid says:

    The wording of the Cape Racing incentive is unambiguous. To qualify for the multiple bonus on offer, a horse will not be allowed to raid outside Cape Town, it’s as simple as that. Cape Racing is looking after their own, and in my opinion are doing exactly what they should be to ensure that their field sizes grow. So to state the obvious, if a Cape horse has run 11 times on Cape Town tracks during the racing year, and then runs its next race in PE/KZN , it will not qualify for the R25000 bonus on offer. I take this as the first shot across the 4Racing bow by Cape Racing and would logically expect a marked decrease of runners into PE as the obvious reaction to the incentive. Top horses will still go to KZN and these were never the target of this incentive.

    It will be interesting to observe the reaction to this from 4Racing. If they maintain their current reactionary strategy, expect some sort of counter strategy. All in all, good for everyone besides the benefactors who must be wondering what bang for their buck they are receiving when comparing to the upstarts down south.

  11. Errol Budlender says:

    Can you imagine the number of half fit horses who will go for an exercise gallop in a race rather than on the training tracks purely to pick the appearance bonuses. And Mr Joe Public is meant to punt on these horses? Thanks very much but under these circumstances I’d rather keep my money in my pocket notwithstanding the fact that there are bigger fields!

  12. Ross Payne says:

    The Best of Luck to everyone concerned … but until you have a significantly increased number of regular punters, you will not succeed. … I was born into Horse Racing. If I hadn’t been born into it, I don’t think I’d have an iota of interest in the Sport. I love wagering on Horses … despite knowing that it’s a foolish activity !!!

  13. Peter ellse says:

    What we need is syndicates for the average man in the street why not let studs sponser a horse to a trainer to syndicate to owners say 8 man syndicates more horses more people involved in racing

  14. Savas Pastellides says:

    All good for Cape racing for owners trainers,what about the punters to attract them to putting is there any initiative for his R100 he or she is spend, any points to accumulate giveaways bonuses or something, surely you gotta to have something to attract the punter in the street to place his money on horse racing or whatever sport they can play on the tote, it’s just a thought, as I am used to losing and getting nothing out of it.

  15. Terry van der Poel says:

    BIG UP to all those involved in this new initiative. I have no doubt that your commitment arises from a true understanding and passion of the Industry and look forward to many more positive initiatives. It is so refreshing, to once again, witness an attempt at assisting/rewarding those that drive the Industry in the first place ie Owners, Trainers, Jockey’s and the Breeders, who are all passionate, tireless, contributors to the game. These are the loyal soldiers that have survived the trenches through the harshest of times, certainly over the past 3 years….not the Punter, with all due respect. With little physical contribution to Horseracing, this tribe are never satisfied, least of all showing little appreciation of the efforts made by those that care.
    To all those critics that find it difficult to appreciate the positive initiatives made by a handful of “gamblers” prepared to invest, not just money, but time and effort, in rebuilding the Industry, unless you are able to change your attitude, SA Horseracing can do without your ilk.
    To 4Racing, thank you for enabling the continuation of Horseracing across 80% of the Country.
    To Greg Bortz, Hollywoodbets, Justin Vermaak and all those assisting, on behalf of my ilk, a huge thank you…..you have our appreciation and support.

  16. PL.Nel says:

    exactly Ross.
    we need a central pool on exotics ,,, the bigger pool sizes would be a punter attraction

  17. Frankie Zackey says:

    Frankie Zackey… Fantastic incentives well done guy’s 🥊🍾 only one issue I see is that punters will be paying hefty school fees,, there’s no if’s or but’s or maybe’s of avoiding that especially with the new/novice punter…To avoid the crash from happening way in advance they need keep punters up to date with the wellbeing of the animals,,they must go as fas as updating the punter to the very last minute of the 1st race,, even during the days racing punters need to be updated,,transparency now is (KEY) make it happen guy’s we need racing to bounce back just like the old days..Just imagine If Justin can get the Cape Town people to break down and start supporting the horseracing industry by having a flutter,, it will definitely be a huge plus for pools… If racing can be 20% as good as it was on July day,,then racing will be sliding uphill

  18. High inflation, high cost of living, high energy and food prices, interest rates going up, talk of recessions looming,
    It’s happening on a grand scale world wide and none of it is good news for the consumer, imcluding those living in South Afica.
    Yet money is currently being poured into local racing (by benefactors mostly), which makes one wonder if it is sustainable. There must be a helluva lot of gambling Rand out there, or is this just a rectification of the covid-19 and Phumulela fallout….. .

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