Longines invests in German horse racing

Swiss watchmaker Longines is the new title sponsor of the Grosser Preis von Baden, Germany’s most prestigious flat race.

As part of the multi-year agreement, Longines will also act as the official timekeeper at the Iffezheim/Baden-Baden racecourse.

“Longines supports equestrian sports because they combine tradition, elegance and high-level performance,” said Walter von Känel, president of Longines. “They demand concentration, precision and experience, precisely those values that underpin our brand’s philosophy.”

As well as being the highlight of the Grand Week (27 August- 4th September), the Longines Grosser Preis von Baden is the centrepiece of the racing season at the Iffezheim track. With prize money totalling €250,000, it is only one of seven Group 1 races to be held in Germany.

“This represents a major milestone in Baden Racing’s history. We are proud to have a partner whose name is associated with other celebrated racecourses like Ascot, Chantilly and Melbourne,” said Dr Andreas Jacobs, president of Baden Racing.

“Our new partnership is further proof that Iffezheim racecourse is up there with the best. The Longines brand is the perfect sponsor for our major events.”


(from http://www.sportspromagazine.com/)

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