Leon Smuts

An Epic Dilemma

The bottom line is that the sport needs its smaller owners and players, just a whole lot more of them

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Focus On The Customer!

It is important that efforts should specifically focus on players and the playing experience rather than pushing the wagering side – and show a genuine interest in the wellbeing of the sport through sensible and clear racing objectives

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Racing – Adapt Or Die…

Until operators draft clear objectives to grow the racing customer book, not just turnover, no one will ever be accountable for non-performance in the most crucial of areas

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Racing: Tied Up In Nots

It is very difficult to be creative on a limited budget and with so few decision makers truly believing in the ability of the sport to bounce back.

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Negativity

Racing – Let’s Get Positive

There is no miracle cure, and betting operators have to believe strongly in what they are doing and the potential of the sport before they will succeed. Without this you cannot market anything successfully as marketing requires conviction, and lots of it to be effective.

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What’s The Rush?

The most crucial element to marketing is having a genuine belief in what is being sold as without this failure is almost guaranteed. It is equally important to reach out to customers with something that they would want

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