Is Racing A Spectator Sport?
Racing has the ability to generate almost instant and very strong spectator value
20th May 2014
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Racing has the ability to generate almost instant and very strong spectator value
“It will take some enlightened individuals, willing to be new concept pioneers, to establish the next boom period for racing”. Leon Smuts looks at racing’s problems and suggests a few solutions.
This is a question that seems very topical if comments from betting operators are taken at face value. It is regularly mentioned that tote turnover is in decline and that this is expected to continue in future
LEON SMUTS: Racing is a wonderful game. Let us look for racing solutions for our sports challenges. The solutions are there but operators must be brave enough to support more modern concepts and accept that growth from smaller but regular players will be far more sustainable, and profitable in the long run.
