If the PR damage of broken horses, fixed results and welfare issues don’t sink us, the way we treat our customers will because as a marketing guru told me recently, when all’s said and done, goods aren’t sold, they are bought and people simply will not spend money on something they do not trust.
Medication reform was high on the agenda at the recent US Jockey Club Round Table
Barry Irwin chats about his new book, Derby Innovator: The Making of Animal Kingdom
in order for anybody to want to get involved in the challenge of becoming a racehorse owner, the sport must be worthy enough of the owners’ support. Few prospects for racehorse ownership want to be involved in a sport that is perceived by the public to have cooties.
