ARC 2020 – Truter Calls for Support
Cape Town prepares to host the 38th Asian Racing Conference
16th February 2020
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Cape Town prepares to host the 38th Asian Racing Conference
Can racing be likeable and does it have something to contribute to the global conversation? RacingB*tch’s Hans Ebert says the answer is yes
If the PR damage of broken horses, fixed results and welfare issues don’t sink us, the way we treat our customers will because as a marketing guru told me recently, when all’s said and done, goods aren’t sold, they are bought and people simply will not spend money on something they do not trust.
Jockeys, too, are flesh and blood but they do know what’s expected, while horses will, through no fault of their own, let the side down and even stump up a message that is the antithesis of positive
The vision was, and remains, very clear – to attract the best horses, trainers and jockeys to Hong Kong to create the best racing product in the world.
“Racing has a major challenge ahead but I feel that the ARF has always taken great leadership in meeting such challenges” Winfried Engelbrecht-Bresges
The ARC’s opening day included presentations on wagering, racing’s impact on local communities, the international movement of horses , the rules governing race day drugs, and the European Pattern Committee Chairman called for global uniformity on medication.
Cape racegoers of an older generation will remember the fine racemare Boland Pride, who counted what is now the Gr1 Cape Fillies Guineas amongst her eight victories
