The L’Ormarins Queen’s Plate will be the first horseracing sponsorship for Cartier in Africa, another testimony to the Maison Cartier’s enthusiasm for an exceptional sport of passion and skill, values that Cartier has never ceased to champion.
The luxury brand has a long association with equestrian sport since launching the Cartier International Day in 1985.
In the same year, Cartier Polo gained international notoriety with the Cartier World Elephant Polo Championships in Nepal and the Cartier Polo World Cup on Snow, which took place on the frozen waters of Lake St Moritz in Switzerland.
“Cartier is proud to sponsor the 2016 L’Ormarins Queen’s Plate at the Kenilworth Racecourse,” said Alessandro Patti, Managing Director of Cartier Africa. “This prestigious sport, universally associated with an exceptional way of life, has long been the mirror of Cartier’s ideals and values: elegance and passion, tradition and excellence, talent and respect.”
