marketing horse racing

Where Have All The Cowboys Gone?

Where is the horse in our discourse? We have administrators and track managers and bean counters, rather than ex jockeys, ex trainers and folks who know the feel of leather in their hands and whose bodies carry reminders of what happens when the basics are not adhered to.

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Japan Racing Association’s Super Fans

Think racing is out of fans? Think again. The Japan Racing Association and Hong Kong Jockey Club are packing them to the rafters with a phenomenon they call ‘Super Fans’. CNN’s Ally Vance profiles Asia’s passion for horse racing

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Plant a tree

When To Plant A Tree

Horse people tend to be fairly well versed on their subject, so it’s hard to fob them off with vague or poor service. When all is said and done, goods aren’t sold, they are bought

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Wocket Woy

Wocket Woy

How does one put the fun into racing and target a new generation of racegoers? Wocket Woy has the answers

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Turffontein Sunrise Sessions

“The stuff us racing people see every day is once in a lifetime stuff for other people.” Ashleigh Hughes tells us about her Turffontein Sunrise Sessions.

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Medication Rules

If the PR damage of broken horses, fixed results and welfare issues don’t sink us, the way we treat our customers will because as a marketing guru told me recently, when all’s said and done, goods aren’t sold, they are bought and people simply will not spend money on something they do not trust.

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Charles Faull (photo: Form Organisation)

Another Brutal July

2016 Equus Award winner for print media Charles Faull has his say on the Durban July, handicapping and why the R6 punter is the most important person in racing

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