4Racing: Soma To Head Racing Operations

Changes at Turffontein Head Office

4Racing has completed the reorganisation of the company into four operational business divisions – ‘Head Office’, ‘Racing Operations’, ‘Betting’ and ‘Content’ – all with its own unit heads geared for growth with a unique customer product offering, resources and skills.

Gabriel Soma has been appointed as 4Racing’s Head of Racing Operations, with the task of maintaining and growing 4Racing’s world-class horseracing product and smooth running of its annual fixtures.

Gabriel Soma

Soma will also be responsible for the oversight of events/hospitality, event marketing and sponsorships that go hand in hand with the racing calendar and will report directly to 4Racing Chief Executive Officer Fundi Sithebe.

The Betting Operations division will be headed by Neil Walters, with the responsibility of the management of the tote, retail outlets and other online betting opportunities.

The Content division will be headed by Stephen Watson, who will spearhead 4Racing branching out locally and internationally into new areas to augment strong existing revenue streams. The Content division will include the company’s broadcast, publishing, brand and communications functions.

The Betting and Content divisions will report into 4Racing Chief Operating Officer, Colin Gordon, who will focus on the company’s core revenue generating operations.

In addition to oversight of the company’s horseracing operations, 4Racing CEO Sithebe will focus on the company’s strategic stakeholder and industry relations and drive its transformation program.

Fundi Sithebe

The company’s Administration division will be led by 4Racing’s Chief Financial Officer Potlako Mophiring, and will provide support in financial control, procurement, human resources, company secretariat and payroll.

“The reorganisation of 4Racing is geared at creating a leaner, more performance-driven and accountable business. We are all well aware of the challenges of the horseracing industry and also the difficult economic conditions prevalent in the country, which makes this reorganisation process even more important and critical. By separating the business into these distinct divisions, we believe that each unit will have greater autonomy to grow faster, deliver better results and provide a better working environment for staff and better opportunities for growth for our many industry partners,” said Sithebe.

  • Media release by 4Racing on Friday 21 April 2023.

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