Emirates Extends Singapore Derby Sponsorship

Dubai-based airline Emirates has signed a five-year extension of its title sponsorship deal with the Singapore Derby. This year’s renewal of the big race is on 17 July.

Although no financial details have been released, Emirates is believed to be contributing the greater part of the US$936.000 prize purse.

The airline will continue to run promotions around the race, notably the ‘best dressed to the races’ contest, in which spectators have the chance to win return business class flights to Dubai as well as a three-night luxury holiday.

The extension will see the airline’s association with the race reach its 20th year in 2015.

“Being associated with one of the world’s top airlines, the Emirates Singapore Derby has now been elevated to a must-go event in both the racing and social circuits,” said Singapore Turf Club president Yu Pang Fey.


(from http://www.sportspromagazine.com/)

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