After 14 years as a leading independent auctioneering house, Equimark will close its operation in September.
Equimark Equestrian Sales, originally started by Lionel Cohen and Philip Kahan, had an exceptional track record of Gr1 winning Graduates from every Vintage Sale. With an average of 200 entries per Vintage Sale Equimark could boast as the best value sale in South Africa.
Equimark set new standards.
Their catalogue was a buyers catalogue as opposed to cluttered, repetitive, seller-relevant information
Parentage of all horses were listed in the pedigrees to alert readers to common factors, plus ratings of all horses to give deeper value to black type of the pedigree shown.
The marketing and venue standards set by Lionel Cohen and his team, changed the face of customer service.
Competition is the best vehicle for improvement and it’s a sad day to see a successful viable operation close its doors. But with Lionel Cohen’s move to Australia and his growing success as a trainer – having already won his first stakes race, he has felt it time to bring down the gavel.
