Ladbrokes are sponsoring a sports event in South Africa for the first time with their three-year title sponsorship of the Gr1 Gold Cup horserace at Greyville.
The Gold Cup, the country’s premier long distance horse race, is in an initial three-year deal with t henew title sponsor. Ladbrokes.co.za in partnership with Gold Circle. The Gold Cup is a premier 2 mile Gr1 handicap held every year in July. Ladbrokes take over from Canon as title sponsor of the event.
The UK-based company launched in South Africa in August and has since seen a 50 per cent increase in registered South Africa users month on month. Claiming to be South Africa’s fastest growing betting agency, Ladbrokes saw a 40 per cent increase in number of bets placed from August to September of this year.
“As a newcomer to the South African market, we are proud to support the local racing industry,” said Ladbrokes’ general manager Jan Nel. “No better time exists for Ladbrokes to announce the sponsorship of an event of this calibre and to show our commitment, not only to the racing industry, but to South African sport in general.”
“Ladbrokes.co.za, South Africa’s fastest growing online bookmaker and as a new-comer to the South African market, Ladbrokes.co.za is proud to support the local horse racing industry” said Ladbrokes General Manager Jan Nel.
This year the Gold Cup meeting was boosted by all the Graded races usually run at Clairwood racetrack on the last Saturday of the season, being moved to the Gold Cup meeting. “This elevated The Gold Cup race day, turning it into one of the most important on the national calendar, especially in light of the Equus Awards that take place a week after the end of every season” said Gold Circle Chief Operating Officer, Graeme Hawkins.
