Phumelela Gold Enterprises (PGE) has signed a reciprocal deal with UK-based pool-betting operator Sportech, which will enable customers of each company to bet into the other’s soccer pools. This commingling of selected soccer pools is set to lead to the two companies combining pools on other sports.
Customers of both companies will benefit from the deal that will increase both pool sizes and the range of bets, which will include Phumelela’s Soccer 6 and Sportech’s Classic Pools product Premier 10.
Says Phumelela Group CEO Rian du Plessis: “Operating a tote business is all about pool size. Here is a reciprocal deal that that is a win-win for both companies and our customers. I believe it will also be the start of other ventures between us. There’s a rugby world cup coming up later this year which will lend itself very well to tote betting involving international partners.
Ian Penrose, Chief Executive of Sportech, is equally upbeat: “Having completed the acquisition of Scientific Games Racing only a few months ago, Sportech is now one of the world’s leading pools and tote gaming companies. This important agreement with Phumelela allows us to extend our UK football pools product range into South Africa and further internationalise our customer base.”
Sportech expects the agreement to be fully operational by August, in time for the start of the new football season.
(from joint press release, issued by Sportech on 7 Feb, and Phumelela on 8 Feb 2011)
Sportech can be found at http://www.sportechplc.com