Betfair, the world’s largest internet betting exchange, has entered into a new two-year corporate partnership with the Queensland Rugby Union. Having last week become an official sponsor of the Australian Rugby Union in their first ever rugby sponsorship agreement, under the terms of this deal, reported to be worth a low six-figure sum, Betfair becomes an official sponsor and wagering partner of the Queensland Reds. As an official sponsor, the company will be entitled to grass signage, digital platform and in-stadium advertising at all of the Super 15 team’s home games.
Queensland Rugby Union enters Betfair’s increasing sports sponsorship portfolio, joining the likes of Cricket Australia and Australian Football League team the Geelong Cats.
Chief executive of Queensland Rugby Jim Carmichael said: “Betfair has been involved with the Australian Rugby Union for several years. Their decision to go beyond that agreement to also sponsor the Reds speaks volumes for their support of the Queensland Reds and the code in general.”
Betfair’s chief executive, Andrew Twaits, added: “This new partnership will help broaden our awareness nationally, but crucially in the Queensland market. We believe the Reds will help raise our profile and our role in promoting responsible gambling in all sectors.”
The Reds, who finished fifth in the 2010 Super 14, have enjoyed a successful start to the 2011 season, winning five of their first six matches and currently sit at the top of the Australian Conference standings.
