South Africa’s licensed horseracing operator, 4Racing, has launched its TikTok channel and unveils its ‘Racing 4 Real’ competition – aimed at translating Mzansi’s love of racing into bits, bytes, and a whole lot of video.
There are many facets that make up the world of horse racing. Whether it be the jockeys, the horses, the grooms, the fashion, the food and drinks, the events, the pundits, or the betting; the list is endless.
And now 4Racing is giving horseracing aficionados and newbies alike the chance to illustrate their love for the sport by submitting their video creations – and standing a chance to win R10 000.
Racing 4 Real competition entrants can submit up to three one-minute video clips illustrating their racing story, whatever that may mean to them, in whichever language they choose.
The possibilities are endless and full of hilarity; from dubbing over a race to being a caller, to presenting a day at the races, to winning moments, to race day outfits… get as creative as you want – we’re also on the lookout for future on and off-screen talent.
Be funny, cheeky, serious… think outside the box! And you too could be part of the 4Racing.TV team.
Visit https://create.4racing.tv/ to enter the Racing 4 Real competition, which closes on 30 November 2022, and upload your files.
Also, see www.4racing.tv for inspiration.
The Racing 4 Real competition represents the latest digital innovation from 4Racing.
“The meteoric rise of short-form, amateur-generated video content is evident across all social media platforms. The youth have particularly engaged platforms like TikTok, Facebook Video, YouTube, Instagram, Snapchat and the like to share and/or follow content they love. Horse racing needs to capitalise on this and openly engage Generation Z, the Millennials, and its creative tech-savvy fans.
“The Racing 4 Real platform and competition aims to stimulate the creation and sharing of user-generated content in horse racing, beyond the traditional race previews and archive content typically produced by the racing operators.
“Racing fans are encouraged to easily capture and share their magical racing moments with each other and the world and to stand a chance to win with Racing 4 Real,” says Stephen Watson, head of 4Racing.tv.
Upon submission, your entry will go through two rounds including a pre-assessment check to ensure that the entry meets the minimum requirements and a second round of judging by a panel of industry experts.
Your clip may also be chosen to be shown on SABC Sport’s Racing Today show!
- Media release by 4Racing on Tuesday 1 November 2022
