Soccer Puts Boot Into Stakes Pot

Horseracing’s reliance on the crutch provided by external income streams such as the growing phenomenon of sports betting, was illustrated in a joint media release by Phumelela Gaming & Leisure and the Racing Association earlier this week. The contribution of TAB betting on sport, notably soccer, to the stakes pot for 2012-13 has increased a remarkable 45% to R13.1 million. This is R4.1 million more than in 2011-12.

Soccer Mad

Betting on sports like soccer, rugby and cricket is the fastest growing form of gambling globally and Phumelela is represented in the sports betting market through various channels, notably a range of tote bets on soccer and rugby and its subsidiary company Betting World, a corporate fixed-odds operator.

Soccer 6 was launched in 2003 and has proved very popular with both soccer fans and horseplayers with an interest in soccer.

Soccer 6 is similar to the Pick 6. The results of 6 matches must be predicted and there are 3 options per match.

More than 10 soccer pools are operated weekly and since the bet’s introduction four other tote bets on soccer have been launched – Soccer 4, Soccer 10, Soccer 13 and Soccer 1.

In 2011 TAB ventured into tote betting on rugby with the introduction of Rugby 5, in which the results of five matches must be predicted with five result options to choose from in each match. Another rugby bet, Rugby 1,was launched in September 2012.

Other Channels

Other streams also show increases of note. There have  been significant increases in the contributions flowing from royalties from Gold Circle and international jurisdictions (up 26% to R18 million), Phumelela subsidiary Betting World (up 41%) and limited payout machines (up 35%).

Phumelela’s Isle of Man tote operation contributed to prize money for the first time with R2.4 million being yielded from that source.

The massive R118 million contribution from TAB or tote betting on local and international races was only slightly up on the previous season, while the contribution from bookmakers increased 9% to R13 million.

The table below shows the full breakdown of the various revenue sources for the 2012-13 stakes.

It also shows items that Joe Average punter has probably never considered.

That his spend goes towards the contribution of over R12 000 000 to Jockey Riding Fees and a contribution of R3 745 000 to the SA Jockey Academy.

This is tangible ammunition that the industry needs to lift its game when it comes to managing and servicing its customers with world-class communication and facilities out of the top drawer.

Is that the way customers are treated?

 

Stakes Calculation 2013

Product 2012/2013 2011/2012
Tote- Local R87 818 239 R86 230 000
– International R30 404 829 R31 120 000
Sports   R13 162 993
Bookmakers R13 243 056 R12 130 000
Unclaimed Dividends R7 964 400 R7 700 000
& Fractions    
Lotto Income R27 222  
Limited Payout Machines R2 160 247 R1 600 000
GC & International Royalties R17 946 488 R14 250 000
IOM Tote Limited Income R2 381 762  
Fixed Odds (Bettingworld) R2 648 077 R1 880 000
Trust Dividend R14 788 730 R14 800 000
Total   R192 546 043
Less – Riding Fees R12 668 024 R11 000 000
Trainer Subsidies R697 694 R560 000
Jockey Academy R3 745 510 R3 300 000
Excess Payment Previous Year R1 051 596  
Available For Stakes R174 383 220 R163 950 000

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