
Changing The Ball Game
The negatives together with limited exposure has made racing an obscure and uninviting activity which will put severe pressure on any marketing efforts that might be implemented down the line
Sporting Post columnists share their opinions and insights into horse racing from South Africa and around the world. They are experts who have a deep understanding of the sport of kings, enjoy their thoughtful and fresh articles.
The negatives together with limited exposure has made racing an obscure and uninviting activity which will put severe pressure on any marketing efforts that might be implemented down the line
I talk as a ‘customer’- the punter, not involved in the financials or the politics or the agendas of SA racing
Could schoolyard level petulance and gamesmanship be at play at the expense of our racing, in the 4Racing corridors of power?
The introduction of the new era ‘one local racemeeting per day’ policy has clearly contributed to the ‘day zero’ situation we find ourselves in this weekend
In our gambling business, how on earth do we tell people clutching thousands of rands worth of losing tickets, that the insiders basically knew before the race, that punters would be doing their money in ‘cold blood’?
The new Racing 240 channel needs to get its act together quickly or it will further erode the dwindling racing customer base
To say to your customers, who are clutching hands full of losing tickets, that they are just basically ‘out of the loop’, should have racing administrators sprinting for the 7 second delay button on the broadcast
The disqualification of the favourite in the third race at Turffontein last Saturday raises an interesting point
This racing television debacle is a mudstorm of massive proportions. But maybe it’s really just a massive early April Fool’s prank
Perceived unity of the racing product had to be the very first issue to deal with, not the last!
If horses can run free, sans buffetting, euphemistically speaking, the best horse will win
Snaith star runs in a a capacity nationally representative field for the 129th renewal of the R5 million Hollywoodbets Gr1 Durban July!
In perfect weather conditions, an enthusiastic record crowd – probably larger than that seen at many local racemeetings – turned out to enjoy coffee and pastries and watch their big race fancies going through their paces
SplashOut-sponsored Apprentice Savanna Valjalo broke the ice at Hollywoodbets Greyville at her 11th ride under rules on Wednesday
There’s something magical about the world of horseracing that has always drawn a certain kind of person, especially those who love speed, style, and a bit of drama